What is the function of CRM?

What is the function of CRM?

Customer identification

Attract potential customers
You participate in different exhibitions or advertise your products through different channels to attract new customers. CRM, which stands for customer relationship management, helps you to convert your potential customers into actual customers with proper planning.

Customer attraction

Developing customer relationships
Keeping current customers is much cheaper than attracting new customers. So you should try to keep your customers. Visit them on time and be aware of their needs.

Customer retention

Maintenance and care of customers
With the help of CRM (customer relationship management), you can make your relationships with your customers more colorful and stronger. You can also have plans to cross-sell & up-sell.