What is the purpose of CRM?

CRM (Customer Relationship Management) helps you expand your relationship with existing customers, attract new customers and ultimately take good care of your customers.

Customers often raise expectations that are reasonable and should be answered, but responding to these expectations will be possible when we have a correct understanding of the customer’s needs and feelings; This is exactly where CRM comes to the aid of companies. This software helps companies to register a large number of customers in their systems, follow up with them, monitor all customer communication history and their activities in social networks, and as a result, communicate with customers in a better way. to manage You can analyze the data you collect during application usage and provide customized experiences that meet a higher level of customer expectations and build lasting relationships with customers.

According to the statistics and reports provided by SAP, there are three important criteria regarding the importance of CRM for customers’ business:

95%

Increasing customer retention by 5% can increase profits by 95%.

3x

Those who are leading in the field of providing customer experience have better performance in the market.

80%

80% of CEOs believe that CRM software provides a better customer experience.

Gartner predicts that by 2021, Customer Relationship Management will be the largest revenue segment in the enterprise software industry. If your business is growing, you definitely need a strategy for the future. You must specify your sales goals and sources of profitability; But keeping the information up-to-date and reliable can be challenging. How do you interpret the flow of data from sales, after-sales service, marketing and social media monitoring and turn it into useful information in your business?

A CRM software can show you a complete view of your customers. You can see everything you need in one frame. A simple and customizable dashboard that can tell you the history of previous communication with the customer, the status of their orders, the services provided to the customer and more.

CRM and the experience of economic success

According to Oracle reports, companies that intend to lead their business market must quickly respond to the demands and needs of their customers. Customer experience is now the main competitive advantage. With a well-planned CRM strategy, your company can create the best customer experiences that increase customer loyalty, attract new customers, and advance your company in a competitive environment.

Communication with the customer is the basis of the success of any type of business. How you manage this relationship to create a professional customer experience. How you set up each stage of the customer relationship depends heavily on the state of your CRM. Businesses must have access to deep knowledge of their customers and use that knowledge along the way. This tool allows you to do this in a way that enables you to collect and manage the information about each of your customers in the software and turn the steps of communication with the customer into an integrated process step by step.